Lizzie Carr: Founder, Consultant, Innovator, Strategist, Colleague, Mentor, Client, Friend, Mum and HUMAN.

My whole career has been in marketing – albeit in a variety of roles, agency side and client side. So I get it. Every client wants a personable approach, superb outputs which are actionable whilst also exciting, and a budget which is seen as being good value for money.

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For the last 20 or so years, I’ve had the greatest privilege to work on, lead and launch brands and innovations within FMCG, across markets and continents. Not all of the brands, innovations or businesses are big and sexy, some are small, niche and everyday. But, to me, each one of them is just as important as the other. 

Little Big Innovations was founded in 2017 after I decided to get a better work / life balance as a Mum. Since then, I have been working hard, ensuring that each project is brilliant, and that every client come back for more.

“You are only as good as your last project” is one piece of advice, I have never ever forgotten.



Little Big Innovations is predominately me, Lizzie Carr. As every client is unique and every project is bespoke, capability and expertise is matched to the needs of the project. If needed, I call upon the brilliant people I have worked with over the years, to provide clients with a seamless solution. And apart from knowing me, everyone who I partner with shares the same values towards work …



Each project is bespoke. We do not believe in a one size fits all approach. Having been a client, I value the importance of agency partners who are flexible and not rigid to the proposal and cost estimate. Every curve ball should be embraced


Creating alignment and working as your collaborative partner is key to success. We believe that each project is about going on a journey and building a long-lasting relationship. We listen, collaborate and recommend, building the best solution for your challenge and business capabilities


Actionable doesn’t have to mean boring or grey. We work with you to ensure that the solutions we form can be implemented within the business framework, as well as being creatively & visually exciting for stakeholders to engage with


We are not afraid of hard work. Everyone involved in Little Big Innovations likes to roll their sleeves up and get stuck in.
This means, we also go the extra-mile, not stopping until the best job has been done