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Little and Big Innovations
I set up this blog to record the innovations – little and big – which I see or learn about as I go about my day to day work. These are things that make me smile, make life easier or give that ‘a-ha, that’s so clever’ moment. And more importantly, in my view are innovations which are well rooted in the brand’s DNA and brilliantly execute the functional benefit.
I hope all the ideas and some of my ramblings provide inspiration for you as you’re thinking about what you can do to keep your brand fresh and relevant, whilst leveraging that all important functional brand attribute.
And of course, feel free to feedback and share your own!
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