LITTLE BIG INNOVATIONS
Innovations come in all sorts of shapes and sizes.
Great innovations, no matter whether they are little or big, should express a fundamental truth held within the product, and bring a little bit of sparkle to the lives of our consumers.
I have worked with Lizzie both as a client and as a colleague. As an agency partner, she was outstanding - commercially savvy, strategic, creative, consumer driven, professional and totally dedicated to ensuring every project over-delivered. At SABMiller, she very quickly designed and embedded a new process for developing romance innovation across all our markets that has proven highly successful. Lizzie is a true innovation expert who also happens to be an absolute pleasure to work with.
Global Insights Director at SABMiller
Lizzie has made an outstanding contribution to our Global Innovation and Category Growth Model programmes. She is a very strong strategic marketer and innovator, who noticeably improves everything she works on. She has also proven her ability to work with a range of very diverse markets, create alignment between them and agree areas of common focus.
Global Director: Category Development, Innovation and Brand Propositions at SABMiller
Lizzie was the lead consultant on a strategic insight piece we commissioned to deliver marketing innovation platforms. Her client management is second to none and was held within my team as best practice. Lizzie and her team delivered work of an extremely high standard, not only providing fresh insight with recommendations and a point of view, but also a creative presentation style that helped to communicate the findings to a diverse team of marketing and sales specialists, cementing the work in everyone's minds and ensuring its longevity. A highly recommended strategic partner.