THE FACE BEHIND LITTLE BIG INNOVATIONS

Lizzie Carr, an experienced innovation and brand specialist with over 15 years experience in global marketing positions, gaining breadth and depth through holding both client and agency consultant roles. My background spans across brands in a breadth of sectors from food and beverage, home and personal care, fashion and technology; within both developed and developing markets.


I've been lucky enough to lead some great projects in my time. Here are a selection of a few I have led either in-house or as an agency consultant. 

WHITE SPACE BRAND CREATION

Cloudhopper, SABMiller PLC

New brand and liquid creation defined around a functional differentiator for a ‘white space' opportunity to help win back share for lager from white wine. Work includes a successful UK Pilot study.

GLOBAL INNOVATION PROCESS

SABMiller PLC

Creation and implementation of an Innovation Process used across the business to build successful brand and benefit-led Innovation Pipelines. Includes the launch of at least 10 innovations from around the world. 

CLAIMS INNOVATION PROCESS
& GENERATION

Unilever - Persil, Comfort / Snuggle and Dove

Conception and implementation of a new global claims development process.

Resulted in new claims for all three brands being launched onto the market.

GLOBAL INNOVATION PLATFORMS 
& ROADMAP

Unilever, Haircare R&D

Identification of global innovation platforms to define R&D investment for the next 5 – 10 year. 

The Styling Platform Roadmap adopted technology resource aligned against it. 

BRAND RENOVATION INNOVATION

Timisoreana

Brand Renovation Innovation Clinic and Pipeline creation for Timisoreana, Romania's number 1 beer.
Led to a line extension launch for the brand.

CONSUMER IMMERSION TO GENERATE INNOVATION PLATFORMS

Red Bull

Ethnographic interviews with style leaders across music, fashion, food, arts & culture to redefine 'being cool' and 'leading edge'. Insights used to create a set of Innovation Platforms for Red Bull.

BRAND RENOVATION INNOVATION

Chiquita

Brand Renovation Innovation Clinic and Pipeline creation for Chiquita to explore how the brand could extend beyond bananas into the 'healthy eating' space.

CONSUMER SEGMENTATION TO FOCUS INNOVATION SPEND

INVISTA, Hosiery

Segmentation and future-focused consumer typologies to guide INVISTA in where to spend their Research & Innovation budget for hosiery. Presentation to key customers to gain buy-in and align strategies.

 
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