A Renovation Clinic puts the innovation challenge,
the brand’s functional truth and a multi-purpose team at the heart of building the solution.
A key factor in successful innovation for any business is to ensure that the ideas have the support a multi-functional team. So often Marketing or Innovation teams take on this sole responsibility. To ensure that successful innovations are delivered, the generation and delivery of these ideas need to be co-owned and pull in expertise from across the business.
The Brand Renovation Clinic is a simple 3 step process, flexible depending upon the challenge, availability of internal expertise and desired outcomes.
ASSESSING THE CHALLENGE
A 360 degree assessment of the brand to agree its functional truth and purpose, unpack previous successes and failures around innovations.
A diagnostic review by stakeholders and business partners, and agreement on the real innovation challenge for the brand.
An interactive 2-day brand exploration using a multi-functional team to delve into the challenge. A range of stimulus inputs and proven techniques are used to push thinking and create a commercially sustainable innovation solution(s)
A strategic renovation report presenting the developed solution(s) from the Clinic. This report could take the form of brand concepts for research, an innovation pipeline, an innovation process or plan of action for brand-led innovation
Should you feel that you don’t need a Brand Renovation Clinic, I offer bite-size parts of the Clinic to clients. Take a look below to see what I can do for you. Or give me a call, and we can discuss some options.